So you’ve set up and launched your first Facebook ad campaign. For most newbie Facebook marketers, the next question is – what happens now? Truth be told, setting up your Facebook ad account and developing your first campaign is just a part of Facebook advertising. While it is important to optimize each ad and ensure […]
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Stepping Up Your Facebook Advertising 6 Tips to Make More Effective Ads
Over the last few years, Facebook has grown to be more than just a social networking platform. It has become a powerful marketing tool for brands and businesses of all scales. Truth be told, running Facebook ad campaigns is far more cost effective than traditional advertising strategies. The platform has over 2 billion users each […]
Setting Up Your first Facebook Campaign
In the last few years, Facebook has become one of the most powerful tools for brands. It has come a long way from the hyperlocal social media platform exclusive to Harvard students. Since it is the largest social network in the world, it is safe to say that it can make or break businesses. With […]
How to Foolproof your Facebook Ad Campaigns And Create Ads that Work
A lot of people forget that Facebook is a business. Their main goal with their products and services will always be to make a profit. This explains the steady decline of organic reach over the last few years as the platform bids to increase its revenue. Maintaining a presence through organic posting on the world’s […]
Does Your Business Need to Run Facebook Ads? The Pros and Cons of Facebook Advertising
In the last few years, there has been plenty of conflicting information surrounding Facebook online and offline. On the one hand, this social networking site remains to be the number one social media platform in the world. Every month, more than 2 billion users frequent the website. As a business, the opportunity to market your […]
CBO and ABO: What are they?
Facebook has become an unavoidable part of running a business. In fact, more than 50% of online shoppers check a brand’s Facebook page before making a purchase. Facebook is currently offering plenty of advertising options to companies that operate within the platform. Truth be told, marketing products and services online is still a relatively less […]
